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The Branding District

Megan Larkins

Megan Larkins

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Join date: Dec 30, 2023

Posts (5)

Jul 12, 20265 min
What is the difference between a brand identity and a brand strategy?
Hi friends! Whether you’re here because we are working on a brand strategy service together or because you're doing some research before building your own brand, I’m happy to have you! Branding is such a “catch-all” phrase and, if you ask me, one of the most misunderstood concepts when it comes to owning a business. I have a burning passion for two things: SEO and brand strategy. I love designing logos and sourcing Pantone colors, but ask me for a brand strategy? I’m sat immediately. Nothing...

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Jan 4, 20264 min
Breaking Down What On-Site SEO Is (And Why It’s Essential for Your Brand)
If I had a dollar for every call I’ve spent explaining what SEO is, the different tasks involved, and how they all work together to help your website “work the almighty Google” and show up where it matters, the first page of search results, I’d be rich. As a web designer first, my primary focus when building for clients is on-site SEO and keyword implementation. It’s what I consider the bare minimum when launching a website that’s expected to perform. But I also understand that what feels...

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Dec 4, 20255 min
Flodesk Email Marketing: Why I Use It, Recommend It, and Swear By It for My Clients
If you’ve been around The Branding District for more than five minutes, you already know how obsessed I am with systems and scaling your business, especially when I have the proper tools in place to make it easier. When it comes to email marketing, I rant and rave about this opportunity to my clients because it’s the highest-converting marketing effort in terms of ROI. But if you know, you know… not every tool is built the same. After years of testing, implementing, and cycling through...

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