Flodesk Email Marketing: Why I Use It, Recommend It, and Swear By It for My Clients

Megan Larkins
Dec 3, 2025
5 min read

If you’ve been around The Branding District for more than five minutes, you already know how obsessed I am with systems and scaling your business, especially when I have the proper tools in place to make it easier. When it comes to email marketing, I rant and rave about this opportunity to my clients because it’s the highest-converting marketing effort in terms of ROI. But if you know, you know… not every tool is built the same.

After years of testing, implementing, and cycling through almost every email marketing platform on the market, for both myself and my clients, I’ve settled fully on Flodesk Email Marketing. And I can honestly say that in the last year, Flodesk has changed the entire progression of my brand, the performance of my clients’ funnels, and the overall efficiency of how I run campaigns.

I’ve spent a ton of time recently sharing Flodesk with my clients and across my online platforms not only because I genuinely use and love the tool, but also because A) I was honored to become an official Flodesk Partner (yay, Megan!), and B) I’ve spent so much time inside the platform helping clients build campaigns, launch sales funnels, and streamline internal workflows that this blog felt long overdue.

So today, we’re talking all things Flodesk ... what it is, what it does, how it’s evolving, why I trust it, and who it’s best suited for. I’m spilling the tea on why Flodesk has become the holy grail of email marketing in my world and why I recommend it for almost every client who comes through my business.

So first, what is Flodesk email marketing?

If I wanted to keep it simple, I’d say Flodesk is a tool that allows business owners to send email campaigns, grow their list, nurture their audience, and make money on autopilot. But that definition barely scratches the surface.

If I were to really explain it, I’d tell you that Flodesk is so much more than just “an email tool.” Over the last year, they’ve evolved unbelievably fast and rolled out a wide range of integrations and feature enhancements that position them as a full-service email marketing ecosystem for creators, small businesses, coaches, service providers, and even digital product sellers.

Flodesk has truly become a complete email tech solution that empowers users to send beautiful, powerful, and profitable email campaigns without needing a tech background or design skills.

Here’s what Flodesk includes today:

Automations and workflows: Clean, visual, intuitive, and easy for clients to understand.
Conditional segmentation: So subscribers always end up in the right place in your funnel.
New, powerful integrations like:
- Canva
- Manychat
- Thrivecart
- Stripe
- Zapier
- Shopify
- And my personal favorite? The new Wix integration.
Gorgeous drag-and-drop email templates that match your brand without needing a designer.
Forms, popups, and full-page templates for list building.

This evolution means Flodesk is no longer just an email tool, it’s the backend engine that connects your audience, your funnels, your content, and your offers.

How Flodesk email marketing helps my brand make money (true story):

My blogs are never written just for the sake of writing. They’re written based on what I’ve tested, what I’ve measured, and what’s working across dozens of client accounts. Here are a few real, practical ways Flodesk drives revenue (directly and indirectly) in my business:

1. Automated Lead Qualification

My “Start Your Project” form automatically routes subscribers to the correct segments, triggers the right follow-up emails, and moves people through my sales sequence without me manually tracking 50,000+ subscribers across client accounts. Without Flodesk, I’d easily spend 5+ hours a week manually organizing leads. Instead, I get back that time, and time saved = more capacity = more revenue.

2. It Saves Me Hours of Work Time

With Canva, Thrivecart, and Flodesk now speaking to each other, I’ve eliminated steps that used to take me 10–20 minutes per task. For clients who have recurring campaigns, that efficiency compounds like crazy. When a tool literally saves me full hours each week, that impacts my income more than most people realize.

3. Higher Conversions From Cleaner Funnels

My VIP Day funnels, real-estate nurture sequences, and ecommerce recovery flows all convert significantly better inside Flodesk because:

Emails load instantly
Designs always look modern and branded
Automations don’t randomly break
Segmentation keeps unqualified leads out of sales-heavy emails

4. A Seamless, Easy-to-Use Editor

The design editor is incredibly intuitive. You don’t need to be a designer to create stunning, polished emails that actually reflect your brand. And with the new Canva integration, users can drop graphics directly into emails without the constant uploading and downloading shuffle. This alone saves clients so much frustration, and so much time.

5. Client Example of Real Results, Fast

Here’s a real example: I threw together a last-minute campaign during the football game on Sunday. Within 30 minutes, that client had received a $1,000 project inquiry right to her inbox.

That’s the type of platform I want in my toolbox. No further explanation should be needed.

Here’s why I recommend Flodesk Email Marketing over any other tool:

It’s intuitive and not overwhelming, even for my “not-so-tech-savvy clients.”
It’s a design-first tool, but it still has robust systems and operational needs, which, in my eyes, is a massive advantage.
The integrations and continued evolution allow you to create a true ecosystem and avoid duct-taping tools together with things like Zapier.
It’s affordable, even with the new pricing tier they released
It doesn’t require extensive setup and lets you get started quickly and easily.

Who is Flodesk Email Marketing For?

While I believe Flodesk is a great fit for most business owners, it’s important to be realistic about who will benefit most from the platform.

Flodesk is designed by small-business owners for small businesses. That means:

It supports lists in the millions,
But its strength is truly in creator-driven, service-based, coaching, consulting, and small-to-mid-sized product brands.

If a client is corporate-level, enterprise, or deeply ecommerce-focused with complex automation needs, I may recommend a platform like Klaviyo instead. Flodesk does have a checkout feature that works beautifully for digital products, but highly advanced e-commerce businesses may still need a more specialized tool.

For everyone else? It's perfect. It’s clean, robust, scalable, and easy to use.

I genuinely believe Flodesk is the future and face of email marketing

Flodesk has come a long way, and if you haven’t looked at it since 2022, you’re missing out on the most significant evolution the platform has ever had.

If you want: